Executive Recruiters for Beverage/Alcohol


Your beverage and alcohol recruitment agency

Key market trends

The thirst for new beverages, and the worldwide success of Canadian beer, wine, and spirits, are key factors in the continuing demand within the Beverage sector for talent in research, development, branding, product launches, and operations.

Plant-based products, non-alcoholic beverages, hard seltzers, ready to drink (RTD) beverages, sustainable packaging, and innovative marketing are driving exponential growth in the sector, chiefly through “premiumization” and differentiation. Data science is rapidly becoming a major business tool in the decision-making and planning processes.

We have been recruiting for the Beverage/Alcohol industry since 1983, and have developed functional expertise in Sales and Marketing, Supply Chain Management, Operations, Customer Insights and Experience, and Financial Management.

Our CPG Consultants, without exception, have had years of leadership success ‘working in the field”.  We know the key market trends, the competitive landscape, and the major players.

With in-depth recruiting knowledge and a 40-year history of networking among the top talent, we are the recruitment leader in the Beverage/Alcohol industry.

We fill a variety of beverage and alcohol roles

  • CPFR Analyst
  • CPFR Manager
  • Chief Commercial Officer
  • Chief Marketing Officer
  • Consumer Insights Analyst
  • Consumer Insights Manager
  • Demand Planner
  • Director Category Management
  • Head of Customer insights
  • Regional Sales Manager
  • Senior Brand Manager
  • Senior Marketing Manager
  • Senior Sales Planning Manager
  • VP Marketing

What our clients say about our recruiters

I consider the Lock team an extension of our internal talent teams… they know our culture inside and out, they know the market well and are great sounding boards as we think through approaches to resourcing. Mike and team are particularly agile and great at pivoting, calibrating as we go, and they always persevere to hunt down best possible candidate fit.

Heather Ray

Mark Anthony Group Ltd., Chief People & Talent Officer

Why choose Lock Search Group

Track record of success

Since day one, our formula for success has been simple: care deeply, and deliver. We know that your next hire could be the one who changes everything for your team, and we pride ourselves on helping you close the deal with the talent who can take you to the next level.

Our founder’s entrepreneurial grit reaches from coast to coast, and you can expect the same delivery-driven, passionately-proven partnership in any one of the Lock team’s 12 offices. With consultants who boast average tenures of a decade or more, we’re not messing around –– we’re here to make the match that measures up.

Leaders and listeners

What is your story, and what’s the story behind it? Our client-centric focus puts you and your specific goals firmly at the heart of our search process. We’re here to listen.

You’ll receive an individual action plan when you work with Lock, and we’ll be right on the same page every step of the way: what we will do, how you’ll see it happen, and when to expect results will all be clearly defined from the very beginning.

Industry-savvy insiders

We’ve been building incredible teams at Lock since 1983. In that time, we’ve crafted a strong network of business leaders, decision makers, and influencers.

But that’s only half of the story. Our recruiters make genuine connections because they’ve lived their industries, and they understand the field’s unique nuances, needs, and subtleties from the inside out. No matter your business, the cutting edge is where you’ll find us.

Lock offers a range of services to meet your business needs

Lock Search Group’s distinctive “contained” executive search model combines the thoroughness of traditional retained search with performance-based accountability to deliver exceptional C-suite and senior leadership talent. Our proven three-phase methodology, led by experienced Senior Consultants and backed by dedicated industry-specific recruitment teams, ensures comprehensive coverage of the executive talent market. We leverage our national network and extensive research capabilities to track industry movements, mergers, acquisitions, and leadership changes, providing clients with real-time market intelligence. Our commitment to Diversity, Equity, and Inclusion principles ensures we source the absolute best available talent without bias, maintaining a fair and equitable search process. Our track record speaks for itself, with successful placements including Board Members, CEOs, CFOs, Presidents, and numerous Vice Presidents across multiple functions and industries.

Our Retained Search service establishes an exclusive partnership with organizations seeking to fill critical senior and mid-level positions through a comprehensive, priority-based approach. By dedicating our full resources and attention to your search, we conduct extensive market mapping and develop robust talent pipelines that ensure access to the highest caliber candidates. Our team provides regular progress updates and detailed market intelligence reports, keeping you informed throughout the entire search process. We manage everything from initial candidate assessment through final offer negotiation, ensuring a smooth and professional experience for both clients and candidates. This service includes post-placement integration support to ensure successful onboarding and long-term success of placed candidates.

Our Contingency Search service offers a flexible, success-based recruiting solution designed to efficiently fill professional and technical positions with qualified talent. Organizations benefit from immediate access to our extensive candidate database and network, with payment required only upon successful placement. Our streamlined recruitment process focuses on quick response times and efficient candidate presentation, making it ideal for time-sensitive placements and organizations with variable hiring needs. We handle all aspects of the recruitment process, from initial screening through offer negotiation, while maintaining the flexibility to work alongside other agencies if desired. This results-driven approach ensures we remain highly motivated to identify and secure the right talent for your organization while minimizing your upfront investment.

Talk to a beverage and alcohol recruiting expert

team member Ben Lamarche Read More
Managing Director
team member Mike Davis Read More
Recruitment Consultant
team member Dave Dureno Read More
Recruitment Consultant
team member Matt Frost Read More
Recruitment Consultant, Partner
team member Patrick Parent Read More
Recruitment Consultant
team member Michael Villeneuve Read More
Recruitment Consultant
team member Cameron Lappin Read More
Recruitment Consultant, Partner
team member Trevor Martin Read More
Recruitment Consultant
team member Jackson Stewart Read More
Recruitment Consultant
team member Jay Harvey Read More
Recruitment Consultant
team member Martiquea Mclean Read More
Hybrid Recruiter
team member Rachelle Boulay Read More
Recruitment Associate