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Marketing Manager, Safety Products

Greater Toronto Area, ON/ Canada
  • 2025-03-28
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Become part of a forward-thinking company that’s dedicated to making a meaningful difference! Join a passionate, innovative team that values collaboration and results, and be part of a global effort to create life-saving solutions.

COMPANY PROFILE

Our client is a global leader in safety technology, dedicated to protecting, supporting, and saving lives through innovative solutions. Recognizing their employees as the cornerstone of their success, they prioritize expertise and well-being, a strategy that has fueled their ongoing growth. As a result of their recent expansion in the Canadian market, they expanding their ranks, seeking to add an experienced Marketing Manager, Safety Products to their talented team.

POSITION OVERVIEW

The successful candidate will be a dynamic and strategic Marketing Manager with demonstrable experience promoting a technical B2B product portfolio, ideally in the safety and/or emergency response sectors. Working closely with the Product Portfolio Manager and reporting to the Director of Marketing, the Marketing Manager will be integral in developing, launching, and managing a variety of safety products, including detection and protection systems (i.e. SCBA’s). The key responsibilities will include executing product strategies, supporting product lifecycle management, and ensuring successful product launches.

This position offers a hybrid work arrangement and is based in Mississauga, Ontario.

KEY RESPONSIBILITIES

  • Perform comprehensive market research and analysis to drive the growth of the safety business across key segments, such as emergency response.
  • Design and execute localized marketing strategies for product launches, overseeing every phase from ideation to implementation.
  • Oversee the daily management of company’s product portfolio, including pricing, inventory tracking, and system performance monitoring.
  • Partner with Sales, Communications, and Marketing teams to clearly communicate product features and advantages across various channels.
  • Lead technical writing and product documentation efforts in collaboration with the Marketing Communications team.
  • Manage the allocation of product demo units and coordinate logistics for trade shows and industry events.
  • Represent the company at industry events, conferences, and trade shows, which may include speaking opportunities.
  • Monitor market pricing trends and propose pricing strategies and adjustments, spearheading the execution of updated pricing policies.
  • Develop product literature, whitepapers, case studies, and sales materials to support marketing and sales initiatives.
  • Provide continuous field support to sales teams and channel partners, including technical training and assistance with RFPs.

QUALIFICATIONS

  • Education: Bachelor's degree in Marketing, Business, Engineering, or a related field, or equivalent experience.
  • Experience: 5+ years of experience in industrial product marketing and safety products, including gas detection, breathing apparatus, and emergency response.
  • Skills: Advanced Microsoft Excel and SAP proficiency. Strong communication and presentation skills. Ability to work collaboratively in a fast-paced, matrixed environment.
  • Languages: Bilingual in English and French – an asset.
  • Physical Requirements: Ability to occasionally carry equipment weighing up to 30 pounds.
  • Other Requirements: Valid driver’s license and international travel documents.

If you have the qualifications to thrive in this role and would like to learn more, please apply in confidence using the "Submit your resume" section for immediate consideration.

Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.

Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on client needs and candidate goals.

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